Whether you are designing a website for a for-profit business or non-profit institution, school etc., your purpose is to make as many audience as you can bring to your website. Many basic principles of effective marketing should apply to your website design – with a few adjustments for the web.
3 Out of 4 Websites on the internet are useless
Why this happened? Many companies made a research and their result is:
- 87% websites is not promoted correct way.
- 96% websites have a poor content.
- 76% websites have more expense costs than they earn from it.
- 72% site fails to mention benefits of products to customer.
- 47% site contains jargon words that only experts would understand but aiming on general audience.
Time limit is 5 to 10 seconds
This means that average surfer spends 5 to 10 seconds to see if this is site that want to visit. The trick is that visitor is often actively looking for information about something, possibly something your business offers. The website visitor may be further along in their buying or information seeking decision process than a television viewer or magazine reader. Average American is offered around 2000 advertising opportunities every day because everyone want to sell them something.
Target your audience
Do you know who are your potential customers and what information they searching for? This is important question because first of all, your website’s graphic design and text content should attract your target audience. We sometime can overestimate how large is our potential audience.
Trying to market commodity products or services (a tough market for a small business on the Internet) then our target audience will be large. Thing is that small businesses are specialists that offers great things that you can get only there.
Importance of Page Content
Most important and most overlooked component of a successful small business websites is the text content of the website. More than 96% of small business websites suffer from poor content.
To have quality site in this point of view, you need to fill your site with good and quality content. Do not copy anything that is crucial.
How to create Home Page?
Small business websites often are short on content and lacking in clarity. We can suppose that our current customers know who we are and what we do so our web visitors will know too. However, a stranger to your website will leave quickly if they aren’t sure that you have what they want.
There is 6 crucial questions that every home page should include:
Who: Who are you?
What: What do you do?
When: When are you open for business?
Where: Where are you located?
How: How do I communicate with you and do business with you?
Why: Why would I want to do business with you?
You should have these six crucial questions included on your website in 500 words or less. Put on see place keywords and phrases you think they are most important to your business, and repeat them several time on but not too often (keyword stuffing). Make your introduction inviting and informative and friendly and readable, and will have accomplished big part of your web marketing task.
Provide Summary and Detail Information
Biggest advantage of the web is that everyone can publish an very almost unlimited amount of information for a relatively low cost.
It does mean that we have opportunity to present our products, services, or information in both a summarized and detailed view. Often we divide our information into categories by good design of our navigation structure. This may be the first level of our summary information. Navigation can lead visitors to information by breaking it down by product, service, audience, or topic.
Styles for Web
Very few people are good writers, and many people have to write to refresh content. If writing is not your good skill then you should find someone who is better.Writing for web is not same as writing a book because web writers should pay attention on many things. There are few suggestions that have emerged from many studies:
- Use a casual or personal style, like you talking to someone.
- Keep your text short and simple.
- If there is some detailed information, you should summarize all that and link to the complete information.
- Web readers are scaning rather than read when locating information so you need to:
- Spell grammar check is very crucial part, because if visitor
sees that you are not good in grammar, they will leave your site in
very short time and will not came back. So if you are not good at
grammar, hire someone to do it for you.
-Keep paragraphs short
-Use common language and terminology
-Break longer text into subsections with headings
-Use callouts to get visitor attention to some important information or statements.
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