You have the product baged and tagged neatly according to customers wishes and needs so now you have to distribute it. Once again the previous stage will shape the next. Distribution channels must reach your target customers and be adapted to packaging.

This is where the tricky part starts. No matter how good, cheap or original your product is, no one will buy it if they never heard about it. Advertisments and promotion tactics must once again target your customers. Also, you must offer something unique, something to be recognised by on the market. Public relations are also important, if you can make the public to talk about your product the success is guarantied.

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