Marketing Planning Is Essential
Marketing is a never ending process but there are certain days in your business calendar you must reserve for intensive marketing planning. Three general situations always require your full attention. Those are on the business start-up, when you want to kick in higher gear or when you are in dire straits. Again, intense marketing planning is closely connected to intense business operations, remember that.
More on type of marketing planning in each of this situations will be said later on, but one general rule must never slip your mind: it’s all about the customers. Attracting customers, meeting or even exceeding their expectations will solve all these problems. One more reminder: you run a small business so keep it real when it comes to making moves.