Locating your market is essential for placing succesful marketing campaign. But how do you recognize it, how do you define it? Simple definition would be that it’s the area where you are most likely going to find customers. Good starting point would be areas where your current customers come from, preferably some area most of your customers are from. Another good idea is to send offers and follow the inquiries. Theese give good directions on whether some area has a potential to generate new customers. If some area shows little or no interest to your products this can mean that your marketing efforts in that area weren’t sufficient or weren’t adapted to that area. Theese nonconsumer areas are potential markets and often worthy of looking into.

Remember, there is good chance someone already collected the information you need and analyzed it to fit your market profiling. Try media, libraries, universities and your industry associations, data found there can be invaluable and very precise. One more word of advice: local area is fine, but keep an eye out for opportunities on wider geographical scale, even international opportunities aren’t as rare as you might think.