Don’t Send An Amateur – Do Professional Market Research
Don’t Send An Amateur – Do Professional Market Research. You run small business, most of marketing you do on your own, but some tasks require professionals to handle them. Surveys can be a total success if you give the list of the questions you would like to be answered to a market researcher for example, he could form them to give the result you were hoping to get. Put on a clever designed cards with short explanation to survey subjects will make your business look like a professional and customer friendly.
Focus groups are also a very good example when to use professionals. Well organized and conducted focus groups survey will not only give you wide range of usable data but will also improve your relations with the customers. Trained professional can handle difficult groups or individuals and get good results while you could waste money and time accomplishing nothing or even have a huge failure with an action provoked by false survey data if you try to do it yourself. Phone or in-person surveys follow almost the same logic, so don’t send an amateur to the the pro’s job.