Alea Jacta Est – Developing a Business Right From the Start
So you started a business and you want to create a successful product. You will find it difficult to start from product itself. Marketing offers solution: customers! You need to determine your target customers. So first step has to be to research, feel out your environment, find out what customers need, but don’t forget to check the market itself because your product must be adapted to various conditions such as pricing, competition, etc.
Now you are ready to start developing the product. Once the product is ready its time to bag’n'tag that is pricing and packaging. Before we continue it’s important to point out that every stage of marketing directly effects the next stage. In this stage your research and development will adapt pricing and packaging to your target customers.