A major UK web company has looked at the statistics of more than 300 business websites they evaluated. This survey helps illustrate the gap between potential, and performance! Result is more than useful for readers (we will show you precise percentages):
87.2% – Website is not being promoted correctly.
96.3% – Website suffers from poor content.
75.8% – Failing website costs money rather than makes money.
72.4% – Site fails to mention benefits of products/services to customer.
47.4% – Site aimed at general audience but contains jargon words that only experts would understand.

The best marketing approach for your business or organization will be significantly different than the approach that works best for other businesses, and you may benefit from a marketing plan that is much different than your competitor’s! In a small business world that is quickly moving toward niche markets, defining and capturing new customers is your biggest challenge..

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